Kennette J. Burgess, MBA
International Strategic Marketer | Business Coach | Speaker & Educator |Tourism Advocate | Community Leader

International strategic marketer, sport management professional, tourism ambassador, community leader, and social media enthusiast, Kennette J. Burgess is a powerhouse Bermudian living in North Carolina with over 20 years of dynamic marketing and business expertise. She brings to the table a wealth of international experience, having successfully managed multi-national brand launches, developed strategic marketing plans, and spearheaded innovation-driven projects across Bermuda, the U.S., Europe, Canada, Australia, and beyond.

Kennette is the visionary CEO of FOCUS Marketing & Development Solutions Inc, an international strategic planning firm in Bermuda and the U.S. FOCUS provides business coaching, product development, and brand strategy to help entrepreneurs transform ideas into successful ventures. Her agency specializes in small to medium-sized enterprises, start-ups, nonprofits, and minority-focused businesses across industries such as education, healthcare, tourism, trades, and technology.

Through her signature "Time to FOCUS: Concept to Launch" coaching framework, Kennette has helped hundreds of entrepreneurs gain clarity, develop their brand identity, create strategic marketing plans, and launch with confidence. From one-on-one sessions to youth entrepreneurship camps and community workshops, she creates transformational experiences that educate, empower, and ignite business success. Her innovative work also includes FOCUS Youth Boss Camp, an entrepreneurship program for children that blends business education with creativity and leadership development.

Kennette is also the founder of Distinct Apparel, an empowerment-driven clothing brand offering bold, designs that uplift entrepreneurs and individuals to embrace their unique identity. Distinct Apparel not only promotes cultural pride but also serves as an apparel design and manufacturing  platform for clients to build personal and professional brands, offering custom apparel for teams, small businesses, influencers, and emerging leaders who want to turn their message into merchandise.

Before launching her own brands full time, for almost 10 years Kennette served as an International Product Manager for the global direct selling giant SHOP.COM | Market America, where she led product launches and business operations in Australia, the United Kingdom, Mexico, and Canada. She has managed celebrity product lines for high-profile names such as La La Anthony, Carmelo Anthony, and Scottie Pippen. With a background in project management, brand strategy, creative development, and B2B/B2C marketing, she continues to fuse creativity and business acumen across every endeavor.

Her career also includes marketing and leadership roles with NASCAR, professional sports and basketball teams, various nonprofits like The Salvation Army,  advertising agencies, and throughout Bermuda’s local trade and international business sector. She balances her time between her U.S. base and her marketing clients in Bermuda—bridging both worlds through entrepreneurship, innovation, and impact.

Kennette’s work is deeply rooted in community and purpose. She has hosted numerous free and low-cost entrepreneur workshops, partnered with chambers of commerce, universities, and nonprofits, and provides mentorship, startup capital, and strategic visibility to underserved entrepreneurs all capable through grants. Her mission is to remove financial and strategic barriers to business ownership—especially for youth, women, and minority founders—by providing branding, websites, business uniforms, and marketing materials at low or no cost through grants, partnerships, and philanthropic efforts. As a Christian, she also serves her community through her church, working as a Marketing Director to help grow outreach efforts and expand the Kingdom. Her faith-driven commitment to service aligns with her passion for empowering others both professionally and spiritually.

Kennette is known for her high energy, creativity, strategic thinking, and ability to inspire. A natural leader with a passion for purpose, she believes in being “an asset, not a liability,” and shows up with unmatched passion in every room she enters. Her strength lies in execution—she gets things done—and she proudly admits that her only weakness is being a perfectionist to a fault.

ABOUT US – FOCUS Marketing & Development Solutions

FOCUS Marketing & Development Solutions is an award-winning international strategic planning and marketing agency that empowers entrepreneurs, organizations, and businesses to turn their visions into tangible success. FOCUS has operations in Bermuda in the United States, FOCUS has built a legacy rooted in innovation, creativity, and strategy. We provide end-to-end business and brand development solutions tailored to small and medium-sized enterprises, start-ups, and purpose-driven organizations. Our impact spans across industries such as trade, technical services, nonprofits, education, sports, healthcare, and minority-focused businesses.

We do more than create logos or write business plans. We become strategic partners in your journey—working alongside you as your business coach, branding expert, marketing strategist, product developer, and launch consultant. Our model is holistic, transformative, and flexible enough to support first-time entrepreneurs, established businesses looking to scale, or organizations pivoting to meet new market needs.

Our Mission

Our mission is to ignite business potential and cultivate market leaders through customized strategy, branding, and growth planning. We bring clarity, structure, and creativity to your entrepreneurial path—helping you find your "focus" so your customers can find you.

Our Vision

To be the go-to global strategic marketing and business agency for dreamers, doers, disruptors, and innovators who want to make an impact locally and globally.

What We Do

At FOCUS, we provide a wide range of services that bridge the gap between idea and execution:

1. Business Coaching & Strategic Planning

We help aspiring entrepreneurs and emerging leaders shape their ideas into viable business models. Through one-on-one and group coaching sessions, we challenge, guide, and support our clients with critical thinking, business research, and practical action steps. Our signature “Concept to Launch” coaching helps clients identify business opportunities, evaluate market viability, and build brand confidence.

2. Marketing Strategy Development

We don’t believe in cookie-cutter marketing plans. Each client receives a customized marketing roadmap aligned with their goals, industry, and audience. Our strategies cover digital and traditional marketing channels and include content planning, campaign creation, market segmentation, pricing strategy, positioning, competitive advantage analysis, and more. Strategic marketing is not an afterthought—it’s step one in our growth model.

3. Branding & Design

Branding is the visual heartbeat of your business. We specialize in developing distinctive, empowering brands that speak to your values and attract the right customers. Our design services include:

• Logos

• Business cards

• Stationery

• Pitch decks

• Product packaging

• Social media templates

• Website design and development Whether you're launching your first brand or looking to revamp an existing identity, we bring clarity and creativity to the process.

4. Product & Service Development

FOCUS helps entrepreneurs build, refine, and launch products and services that solve real problems and fill market gaps. From ideation to prototype development and go-to-market strategies, we’re with you at every stage of the journey.

5. Business Launch & Project Management

Once the plan is in place, we execute. We oversee the business launch process, manage timelines, ensure deliverables, and work with vendors, creatives, and stakeholders to bring your idea to life. Our team ensures all elements—from branding to website, from pricing to promotions—are ready for a successful market entry.

6. Workshops, Training & Youth Programs

We also believe in giving back and building the next generation of entrepreneurs. Through programs like our FOCUS Youth Boss Camp, we teach kids entrepreneurial thinking, branding, and creative business building in fun, interactive workshops. We also host training sessions for non-profits, schools, government agencies, and corporate clients.

 

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Our Approach: The FOCUS Framework

What sets us apart is how we think. Our process is rooted in what we call the FOCUS Framework:

• Find the opportunity: Market research, SWOT, and customer insights

• Organize your brand: Messaging, mission, and marketing materials

• Create strategy: Sales, pricing, platforms, campaigns

• Unify your visuals: Design, branding, consistency

• Scale with purpose: Product growth, partnerships, and ongoing development

With this framework, we ensure every client is building a business that is intentional, scalable, and uniquely theirs.

Our Clients

Our client roster includes solopreneurs, non-profits, service professionals, e-commerce stores, entertainers, educators, health professionals, faith-based businesses, and government vendors. Whether we’re rebranding a legacy family business, creating a pitch deck for a 'Shark Tank' hopeful, or helping a young designer launch a clothing line, we bring the same excellence, creativity, and results-driven mindset.

Why Work With Us?

Because we’ve been where you are. FOCUS was created from real-life entrepreneurial experiences and built by a woman who’s worked across multiple industries with a passion to help others rise. We get what it takes to succeed, and we work closely with our clients to:

• Clarify their vision

• Strategize their next steps

• Build a brand they can be proud of

• Launch their dream confidently

Whether you’re a first-generation entrepreneur or a seasoned professional seeking reinvention, FOCUS Marketing & Development Solutions is your growth partner.

Our Values

• Innovation – We think beyond templates and trends.

• Empowerment – We build capacity, not dependency.

• Excellence – We treat every client’s project as if it were our own.

• Impact – We care about transformation, not just transactions.

• Integrity – We keep it honest, authentic, and aligned.

 

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Final Word

FOCUS is more than a marketing agency. We are a launchpad for ideas, a think-tank for visionaries, and a trusted partner for entrepreneurs at every stage of the journey. We believe that effective marketing is a requirement for business growth, strategic planning is a necessity for success, and innovation is the engine for transformation.

Let us FOCUS on your marketing and development, while you FOCUS on what makes you happy.

We are your global virtual strategic business & marketing agency.