Blog
FOCUS Successfully launches Expressly Yours Gifts by Danee Swan
Entrepreneur has it all wrapped up with subscription bag gift service
A year ago, Danee Swan had a great idea for a business. She wanted to capitalise on her passion for giving unique gifts, by starting a gift box subscription company.
She even had a name Expressly Yours Gifts. But when it came to writing a business plan, she struggled.
“I kept failing,” Ms Swan said. “I was not following through on that business plan. I thought oh, they want too much information. I kept getting stuck.”
Then someone else launched a business that was similar to hers. The time for procrastination was over.
“God was telling me, if I did not act on my idea then he would give the idea to someone else to act on it,” Ms Swan said.
Looking deeper at her own hesitancy she realised that she loved the creative side of things, but needed help with the processing and implementing of the business.
She hired Kennette Burgess of Focus Marketing & Development Solutions to help her.
“She put together a marketing plan,” Ms Swan said. “She helped me put things together.”
At Christmas, Ms Swan released two Christmas gift boxes.
“They did really well,” she said. “One box was more for a cozy night. It had some nice fuzzy socks and some body butter from a local business called Dove & Butterfly. It also had a wine glass, some little masks and there was a coco shaker and stirrer set. The other bag was geared towards a party night and it had a gold fanny pack, the body butter again, and other items.”
Read full story by Jessie Moniz Hardy here